Guiding ambitious organisations through digital transformation with Microsoft Dynamics and the Power Platform

Franco has a rare skill to be able to support individuals at all levels: providing challenge, support and guidance in the right way, at the right time. He instantly adds value through his warmth, superlative skill and genuine passion for seeing others develop.

Tim Parry, The National Strategies

Hi, I’m Franco Musso, a freelance solution architect and Power Pages specialist with 20 years in the Microsoft ecosystem. I’ve spent the last ten of those architecting portals that serve hundreds of thousands of people a month, for clients including West Yorkshire Police, Walsall Council and Sesame Bankhall Group.

Along with experience, lessons learnt and technical know-how, I bring vision, stamina, unrelenting optimism, design thinking, creative problem solving, strong people skills and commercial awareness.

Business

Let’s get something clear. I’m in business too. Unlike faceless corporations, I’ve got skin in the game. My success hinges on yours. I’m with you for the long haul, not just the sales pitch.

I pride myself on repeat business and lasting relationships. True partnerships. I have a roster of loyal customers who’ve kept me on as their trusted adviser long after go-live – some for over a decade.

Working with me: my kind of customer

My clients are driven, proactive organisations looking to punch above their weight – leaders, teams and IT functions who see digital transformation as a meaningful investment in the future, not a box-ticking exercise. I’ll help you realise that ambition, minimise time to value, and drive adoption through inclusion, user-centred design and effective training.

We start with a walkthrough of your identity and strategic goals, followed by an impartial audit of your system requirements. I’ll bring you up to speed on the strengths of the platform as a whole, so you understand the ecosystem you’re buying into and no easy wins get missed. I’ll bring two decades of lessons learnt and hard-won advice on the pitfalls to steer clear of. You’re then in a position to play to the platform’s strengths instead of reinventing the wheel.

My process is collaborative and hands-on. Expect your user base to be heard, enthused and energised, with meaningful prototypes in their hands early and often.

My current focus: intelligent self-service

I specialise in extending CRM systems with intelligent customer self-service portals. Done right, portals are a genuine win-win: they increase capacity, freeing up service staff and subject matter experts to focus on value-adding work rather than answering “hi, just checking where my case is up to”.

They close the gap between your business processes and your customers’ input, removing costly bottlenecks while improving transparency and multiplying the return on your CRM investment. Increasingly, that means AI in the mix – Azure AI Search, natural-language querying, and self-service journeys that hide deep data-model complexity behind interfaces people actually enjoy using.

Help your customers remotely and remove the barriers of time, location, physical accessibility and language.

Personal

I’m the proud Dad of four daughters, a lifelong learner and a citizen developer at heart. When I’m not at the beach, on a coastal drive, cooking up a storm or singing and dancing terribly at a music festival, I’m working on passion projects and pushing the boundaries of Microsoft’s Power Platform and Claude Code.

As a parent with a customer-facing background in training, I have a genuine passion for empowering others.

Let’s empower your workforce, thrill your customers and exceed your goals

If that sounds like the kind of partnership you’re after, get in touch – or email me directly at mail@francomusso.com.